We’re so excited about Adopt-a-Pet.com’s new partner site Purina ONE.com! Beginning in a couple of weeks, adoptable pets posted on Adopt-a-Pet.com will be seen by people visiting PurinaONE.com, without any extra effort by the 10,000 shelters and rescue that post their pets on Adopt-a-Pet.com already.
The people at Purina ONE have been committed to supporting shelters and pet adoption for years, and we thank them for helping to get your pets seen and adopted!
If your organization already has an Adopt-a-Pet.com shelter/rescue account and do not want your pets to be displayed on the PurinaONE.com site, all you have to do is login to your Admin area, visit the “My shelter/rescue info” page and uncheck the box in the “Partners” section. Otherwise, your pets will appear on PurinaONE.com automatically.
If you don’t have a free Adopt-a-Pet.com shelter/rescue account and would like your pets to appear on PurinaOne.com, you can sign up here: http://www.adoptapet.com/signup
The Purina ONE Tour for Heroes is partnering with Martha Stewart and shelters across the country to help pet lovers be heroes in pets’ lives. Purina ONE is traveling to local animal shelters across North America to set up temporary food banks and adoption events. Each stop will feature adoptable dogs and cats, and everyone who adopts will receive a coupon for one free 8 lb bag of Purina ONE® brand Dog Food or one free 3.5 lb bag of Purina ONE® brand Cat Food.
The unseen animal victims of the Gulf Oil Spill are the hundreds of pets that are streaming into Gulf-area animal shelters. Pet owners, left unemployed by ripple effect of the oil spill, have been forced to give up their pets, unable to afford caring for them. Tourism and fishing industries across the Gulf states have seen widespread losses due to the oil spill. Employees and owners of hotels, restaurants, shops, fishermen, are all feeling the economic hardships, and so are their pets.
Can we be totally frank with you? We are so impressed with the amazing things that those pet-loving people at Purina are able to do in the world. They’re constantly coming up with programs and initiatives that allow them to meet their business goals by making the world a better place for needy animals. They are truly an example of doing well by doing good. Take this piece of brilliance, for example: 
From February 10th through February 14th, Adopt-a-Pet.com is holding the “Great American Pooch Smooch & Kitty Kiss” kiss-a-pawlooza! Spread the love of your pets to homeless pets by sharing your purr-fect and paw-some pet-kissing photos on the 
Purina Veterinary Diet®s “Fighting Pet Obesity” Campaign: Help Shelters and Rescue Groups Pay For Veterinary Procedures With Just a Click! Because Purina is so committed to helping homeless pets, they’ve worked with Adopt-a-Pet.com to set up a special fund to help shelters and rescue groups keep homeless pets healthy while defraying veterinary costs. They’re donating $1.00 for each person who clicks “Like” on their Facebook campaign page, 
Aside from adorable pet videos, sometimes I think the internet was really invented for silly cat photos! Our friends over at Petcentric came up with the idea to post seven photos of cats sleeping and they are each cuter than the next, and that inspired us to go through the archives of our foster cat and kitten photos to find all the cute cat sleeping photos we’ve taken over the years too! Vallo, pictured at right, is one prime example. He would sleep like that with his belly up and a big kitty smile on his face all the time! There’s not much cuter than a happy sleeping kitten or cat, and they can get into some pretty silly positions when they sleep too! Petcentric adds, “On average, cats sleep 13–14 hours a day. Lucky for us, that gives us tons of time to observe their funny and unique sleeping habits. Here, we’ve uncovered seven sleepy cats. Look through quietly — we wouldn’t want to wake them!” Here’s the link to see 
The folks over at Purina® Pro Plan® and Tidy Cats® are gearing up to proudly sponsor another PetSmart Charities Adoption Weekend. From Friday through Sunday, September 13th-15th, you can make a love connection with an adoptable pet by stopping by a PetSmart location near you. Adoptable pets from shelters and rescues across North America will be ready to meet and greet with potential adopters all throughout this exciting three-day adoption weekend. (If you can’t make this event, there will be another one November 15th to 17th 2013 too!) For more information including the participation times of local animal-welfare agencies, contact your local PetSmart store and check out the 
Summer is in full swing! For many of us, that means barbecues, cookouts, beach bonfires, and other outdoor affairs. But what’s a lot of fun for humans can present dangers to our pets, so before your next big backyard bash, add these pet-safety pointers from our friends at Petcentric.com to your pre-party checklist – it just might save you a trip to the vet. The summer-party staples your pets should avoid start with the…
Our friend over at Petcentric just posted this short and sweet article on the signs your dog will use to show you and other humans their affection! They can’t pet us or give us belly rubs, but they can certainly communicate when they’re happy and how much they love us! Author Andrea explains the five signs her two dogs use to show their appreciation to her and her husband, and gives easy-to-understand examples. There’s the wag, the sniff, the lick, the sigh (that was a new one I hadn’t thought about before!), and the smile. You can read how dogs demonstrate these five signs in her