Mission Meow Has a Clever (Cat-Like) Approach to Fundraising

Because rescue kitties deserve your crowdfunding cash, too.

By Tamar Arslanian

mission meow rescue
Sally Williams is an equal opportunity animal lover, but when it came to founding her second nonprofit, she decided to shine the spotlight on small cat-focused organizations. But how best to do that?

Most charities receive funding through four channels: individual donors, grants, fundraisers, and business donors. Williams’s past experience taught her that fundraisers require upfront funds and were unpredictable. Grants for feline-focused groups were dwindling while the number of applicants were on the rise. Receiving a steady flow of individual donations was no easy task. That left business donations.

When a house fire broke out in a nearby community, Sally noticed businesses pitching in to help the victims. If businesses worked together effectively to help a family, why not a whole cat community? She was familiar with individual crowdfunding and was convinced the same could be done with businesses. Using this innovative new approach to fundraising, Mission Meow was born.

While individual donations and fundraisers are still important to Mission Meow, its approach to coordination donations from 200-plus businesses annually makes it truly unique. Each month, the organization will pool funds to help a different small feline nonprofit. A donation of more than $10,000 to a local rescue or trap/neuter/rescue (TNR) group could be life-changing and allow for the purchase of a transport van, catio construction, or the creation of a neonatal unit.

Mission Meow officially kicks off donation efforts on October 1 with a launch event at Catsbury Park in Asbury Park, New Jersey. As the first grant recipient, Catsbury Park has pledged to use the funds for their expansion. By more than doubling the size of their storefront, they will be able to create medical isolation rooms for the cats and greatly expand the adoption room.

Mission Meow was formed by a group of animal advocates looking to create an innovative way to increase charitable donations to feline-centric nonprofit organizations. Mission Meow needs business partnerships and donations to achieve its mission.

Tell me a little bit about yourself and how your love of and service to animals developed.

I love to say I was just born that way. When my mom was pregnant with me our cat, Sandy, slept on her belly, and after I was born, in the bassinet with me. Sandy was with me all the time and was the first feline love of my life. As a pre-teen, I started feeding my neighbor’s cats, and when I was eventually out on my own, I always had at least two cats of my own.

After a 25-year career in retail, I was diagnosed with a few autoimmune diseases that required me to make a career change. Although I wish illness hadn’t been the reason, it was the best thing that could have happened to me. I became a shelter volunteer, socializing cats on the days I felt good. While I was there for the cats, it was truly very healing for me. My work with the cats at the shelter inspired me to train as a cat behaviorist and animal reiki practitioner and eventually led to my becoming a nonprofit founder and director. I currently have four fabulous cats: Jonesey, West, Henry, and Jameson.

You ran a successful nonprofit, The Brodie Fund, that helped families of pets with cancer. What made you decide to switch gears and start Mission Meow?

The Brodie Fund had an incredible six and a half years of giving the gift of time to pets fighting cancer, but living in the pet cancer world is very hard. Closing The Brodie Fund was incredibly hard because it had been my passion and was very much needed, but it was also the source of tremendous sadness and eventual burnout. After some time away from the nonprofit world, my love of helping animals called me once again, and I decided to focus on something a little less emotionally draining.

How did you arrive at the decision to focus your non-profit on cats?

There are several reasons why the focus is cats, but the main one is that the cat community is underserved. There are so many incredible small feline-centric nonprofits that do amazing work with very little funding. With my background in the cat behavior and advocacy world, I knew I could use my connections to build a strong board of directors and source great business partners.

How does Mission Meow work?

Mission Meow combines a unique business donation crowdfunding formula with personal donations and merchandise sales to maximize fundraising.  With this three-pronged approach, we can raise more money and make real change for our grant recipients.

What makes Mission Meow unique?

The business donations crowdfunding is truly what makes us unique. Businesses sign up as partners committing to annual donations that fit their budget. By crowdfunding from hundreds of businesses and funneling those donations into a different feline-focused nonprofit each month, we can create meaningful change for those organizations.
Our goal is to have 200 business partners each year. If we average $600 annually per business partner, we can bestow a $10,000 grant to a different feline-focused nonprofit each month. This is before even calculating personal donations and merchandise sales. And those donating — businesses and individuals alike — will know exactly how their contributions helped each organization.

How do you pick the organizations that will receive Mission Meow’s monthly grants?

After our October launch, we will be placing the application on our website. There will be criteria that each organization must meet. We are focusing on helping smaller nonprofits for whom $10,000 can make a large impact. They must outline and commit to a specific project or need.

The Mission Meow Grant Recipient Committee will vet all applicants by reviewing their proposals and conducting interviews with each nonprofit leadership team.  Once selected, the organization must sign a memorandum of understanding for the grant (specifically how it will be used) with a commitment to follow up with photos of the completed project/initiative. We want all donors (individual and business) to see how the grant has impacted the benefiting nonprofit and share in the joy of a dream fulfilled.

What, in your opinion, is the biggest challenge cats face in our society today?

Wow, that’s a big question, but I would say equality. Let me preface by saying I love dogs, but cats do not get the same level of attention in our society with exception of maybe in the home, where we absolutely adore them.

Felines are the No. 1 pet in the U.S. in sheer numbers, but that is not reflected anywhere. Cats are 50 percent less likely to receive an annual wellness exam versus dogs. Cat sections at retail pet stores are smaller than those for their canine counterparts. TNR is still controversial in many places, even though it’s necessary to reduce the feral cat population. Cats often lack enrichment, which leads to health issues and obesity. These are all challenges, but all challenges that can be met, and I believe eventually will be because of the amazing cat community of which I am incredibly proud to be a part.

See pets for adoption at Mission Meow or search for adoptable cats near you.

Photo courtesy of Mission Meow


Tamar Arslanian is founder of the popular blog IHAVECAT and author of the book Shop Cats of New York written-up in the New York TimesUSA Today and New York Post. She has consulted pet brands on marketing and social media, written for numerous outlets (i.e., Buzzfeed, Dodo, Catster), and shares her home with two rescue cats and the occasional foster. For her day job, Tamar has served as vice president of account management at numerous high-profile New York City advertising agencies.

Pet Overpopulation: Stats & Solutions

Pet overpopulation is a serious problem. Learn more about the impacts of overpopulation and how you can help.

By Carmen Cheek

overpopulation at shelter
Vulp / AdobeStock
Over six million dogs and cats enter US animal shelters every year, and far too many of those shelters are overcrowded. Especially in southern states, animal shelters are forced to house multiple pets in the same cage or turn homeless pets away. Many shelters must resort to euthanization; each year, 920,000 shelter animals are euthanized.

What is fueling pet overpopulation and high euthanasia rates? Learn about the impacts of pet overpopulation and how you can help.

The causes of pet overpopulation

The driving force of pet overpopulation is irresponsible people and their common, yet harmful, practices, including:

  • Not spaying or neutering pets:

In many communities, it is common for pet parents not to neuter or spay their dogs and cats, and these same people allow their pets to roam freely or dump them. According to the North Shore Animal League, just one unspayed female dog (and her litter) can produce up to 67,000 puppies in just six years. Because pets can produce an abundance of offspring quickly, overpopulation can happen rapidly if not managed, which is sadly the case in many areas in the country. By making the simple choice of spaying and neutering our pets, we can help combat pet overpopulation.

  • Lack of education:

Some communities may not know about the advantages of shelter programs such as foster care, behavioral therapy, affordable spaying and neutering services, post-adoption training and help, trap-neuter-return, and the important role of volunteers. By implementing these overpopulation solutions, shelters can increase adoption rates, reduce intake, and decrease euthanasia rates.

The rise of the puppy mill

The U.S. Department of Agriculture encouraged farmers devastated by the Great Depression to breed animals, including puppies, as a new “cash crop” for the growing pet store market. That, combined with a general view of animals as disposable, overcrowded shelters by 1970, led to massive pet overpopulation and huge euthanasia rates.

The good news is that overpopulation and euthanasia numbers have decreased significantly in recent years. While still huge, we’ve certainly made a lot of progress since 1970. Thanks to a changing view of pets as part of the family. This has also spurred spay/neuter efforts, increased rescue and advocacy organizations, and increased legal action for animal cruelty.

The consequences of pet overpopulation

The primary consequence of pet overpopulation is, of course, the poor quality of life and outcomes for the excessive number of homeless pets themselves. That said, pet overpopulation also negatively affects humans in a couple of ways.

Cost

American taxpayers pay an estimated $2 billion annually for animal control, animal shelter maintenance, and euthanasia/disposal. This large sum of money could be used elsewhere for other important matters, such as affordable spay and neuter procedures or behavioral services. Instead, we use it to regulate this human-generated problem.

Disease

Stray pets are sometimes called “disease reservoirs” due to their likelihood of introducing diseases to surrounding wildlife. Rabies, toxoplasmosis, and canine distemper virus (CDV) are some of the most common diseases transmittable from pets. Disease transmission not only presents health hazards for native wildlife and surrounding animal populations, but also for humans. This is why it is important for us to provide our pets with necessary vaccines and to regulate where they roam.

Threat to wildlife

We often forget that man’s best friends are not native to most environments. Dogs are skilled hunters, and even small packs have the potential to prey on large numbers of local wildlife. This was proven in New Zealand, where one dog killed approximately 55% of the kiwi population within a six-week period. Dogs and cats introduced to a new environment only add to natural predation levels and result in some species of prey not being able to survive. These potential impacts can eliminate native populations and damage intact ecosystems if the problem is not addressed.

Pet overpopulation prevention

The high occupancy of animal shelters around the world shows that there is a lack of knowledge in proper pet care, community services, and understanding of the impacts of overpopulation. Pet sterilization, public awareness about pet overpopulation, and better education for pet parents are all needed to help solve this issue. But what can we do to help address pet overpopulation and the burdens it brings?

Donate

Donating to organizations combating pet homelessness is helpful since it augments these groups’ impact. Local shelters and rescues, humane societies, and spay/neuter organizations are great places to donate. In addition to funding housing pets, donations also go toward educational services to keep pets in their homes, such as pre-and post-adoption training, foster programs, and behavioral therapy.

Adoption

Adopting a pet from a shelter or rescue is a great way to offer a caring forever home to animals who may otherwise be left in overcrowded shelters or wandering the streets. When more pets are adopted, it reduces the pet overpopulation problem in animal shelters. This results in more resources and space for other animals in need, which in turn helps prevent overpopulation and reduce the burden on shelters. Adoption also decreases demand for mass breeding facilities such as backyard breeders and puppy mills.

Responsibility

Pet parents must learn how to responsibly care for their animals to help combat pet overpopulation. There are many considerations to think about before adopting a pet — from lifestyle, financial ability, and living situations. To be responsible, we can spay or neuter our pets. Pet parents also need to commit to care for their pets for their lifetime and provide them with quality care.

Pet overpopulation statistics

How many pets are euthanized each year?

Shelters around the United States euthanize an estimated 920,000 shelter animals each year.

How many dogs are euthanized in shelters each year?

An estimated 390,000 dogs are euthanized in shelters around the United States each year.

How many dogs are in the US?

There are over 76 million dogs estimated to be in the United States.

Do kill shelters still exist?

Unfortunately, kill shelters, or shelters that perform euthanasia for reasons beyond irreparable medical or dangerous behavioral issues, still exist.

How many no-kill shelters are in the US?

According to Best Friends Animal Society, approximately 57% of county shelters in the US are no-kill.

What states are no-kill states?

Delaware is the only fully no-kill state, while Vermont, Rhode Island, North Dakota, and New Hampshire have the smallest number of pets being euthanized. Texas, California, North Carolina, Florida, and Louisiana (and a number of other states) euthanize the most pets.

How long do animals stay in shelters before euthanized?

The length of time animals stay in shelters before being euthanized varies but can range from a few days to several weeks or months, depending on the shelter’s policies and the individual animal’s circumstances.

How long does the SPCA keep animals?

Each SPCA has its own policies regarding the length of time they keep shelter animals.

How many puppies come from puppy mills?

Puppy mills produce approximately 1.2 million puppies a year. The Humane Society estimates there are over 10,000 puppy mills in the US.

Are breeders regulated?

Breeders are subject to regulation, however, the Animal Welfare Act, which is the only federal law governing puppy mills, only requires that an animal be kept in a cage six inches longer than its body in any direction.

References

Animal Shelter Statistics

Update on the environmental and economic costs associated with alien-invasive species in the United States

Is Wildlife Going to the Dogs?

Managing disease threats to wild mammals

Pet Statistics | Shelter Intake and Surrender

Pet Overpopulation 

Pets by the numbers

Dog Population & Dog Sheltering Trends in the United States of America

Ending Pet Homelessness


Carmen Cheek is a graduate student at Miami University studying the impacts of dog overpopulation, a long-time pet sitter, and a kennel technician.

Questions To Ask When Adopting A Cat From A Shelter

Looking to adopt a cat? Here are 10 questions you should ask a shelter before adopting.

adoptable cat getting pet
Caring for cats is a breeze, right? You keep their food dishes full, their litter boxes clean, and let them decide whether to snuggle or (more likely) not. While they may not require bathing or daily walks like dogs, cats still have distinct personalities and needs. That means the cute Calico in one cage at the shelter might need a much different living situation than the Maine Coon living in the adjacent cage.

“Cats have so many different nuances to their behavior,” says Caitlin Phillips, people and operations manager at Animal Rescue League of Boston. “To find the right fit for your lifestyle, ask lots of questions.” If you’re wondering where to get started, you aren’t alone. Read 10 questions to ask at a shelter or rescue before adopting a cat, so you can feel confident that you’ve left no stone unturned…

Read on The Wildest

How Shelters Prepare Your Dog for Adoption

By Dr. Dan Carey, Bayer Veterinarian
When you adopt a dog, one moment changes everything: That moment when your new friend goes from lost to found. And while you are searching for him and he is waiting for you, your shelter is taking great care to make sure your new pet is as healthy and ready as possible for this new beginning.

dog

First steps

Beyond providing food and toys, the shelter gets to know your dog’s temperament, daily habits and, most importantly, checks on his health and well-being. The staff knows that when it comes time for you to ask “Who’s a good dog?” you don’t want fleas, ticks, mosquitoes and heartworms to respond, too. Checkups, vaccinations and preventives all play a part in preparing him for your home.

Behind the scenes

Each new arrival at a shelter is a new experience for the staff, veterinarians and dog. By following strict rules and guidelines, the staff moves into action. Shelter professionals understand the need to identify, treat or help prevent fleas, ticks, mosquitoes, heartworms and intestinal worms. After all, many shelter animals bring some unwanted guests along at check-in, and it doesn’t take much for a few tiny nuisances to spread into a large shelter-wide problem. You may adopt your dog on her very first day in the shelter, or it may take some time to find each other. Regardless of how long her shelter stay is, your dog has already begun to receive the care, treatment and prevention she needs to be healthy. The staff ensures she has effective treatment or prevention products to help reduce the risk of fleas, ticks, mosquitoes, heartworms and intestinal worms. As your dog settles in to the shelter and starts to share her unique personality and needs, the staff looks for opportunities to make her stay less stressful and increase her chances of adoption. Puppies present their own obvious age-specific requirements and senior dogs are given special attention, too. These can include giving supplements to support healthy joints and determining if pain management is necessary.

Bringing home your new dog

When the dog you’ve been searching for finally joins your family, it’s the first step to a new life together. Walks, playtime, treats and attention go a long way to building a strong bond. Making good health a priority is another way to show your love. Long after he leaves the shelter, the risk of discomfort and disease due to fleas, ticks, mosquitoes and heartworms remains. These troublesome trespassers may be found year-round, both inside and outside, and without protection they can easily claim your new dog as their new home. Establish an ongoing prevention and wellness routine as an essential part of doing your best for his health and happiness. Learn more about caring for your dog here.

 

Stray Dog: What to Do If You Find a Stray Dog

Found a stray dog in your neighborhood? Read more to learn how to help safely.

My friend Kate called me the other evening in a panic, screaming, “there is a small white Terrier mix running around my neighborhood!” Being an animal lover herself, when she saw this little fellow running around, Kate immediately parked and got out of her car to try and catch him. Probably scared from the chase, confused from the streets, and perhaps a tad shy, the pup ran away and hid. Kate was beside herself for not being able to catch him and she suffered a long, tearful, sleepless night even after I tried to calm her down on our phone call. The next day, she saw him again. She wasn’t sure what to do or how to catch this pooch, but she knew that chasing him again would only result in him running away.

A friend told me about a local animal rescuer with much experience capturing and helping stray dogs. We reached out to him and asked for guidance. Below is a list of tips for what to do if you see a wandering dog in your area. I hope this encourages you to try and help lost or abandoned pets as a life on the streets is not an ideal life for them. There are many dangers that stray animals face such as oncoming cars, predatory animals like coyotes, or living sick, starving or injured without any proper care. Please help to get them off the streets and into safety!

Tip 1: Call Animal Control. Please call your local animal shelter and let them know the exact location of the dog so that they can come pick him up as soon as possible. By calling the authorities, you can follow up and visit the dog at the shelter once he or she is caught without having to try and catch the dog yourself.

Tip 2: Bring friends. If Animal Control can’t catch the dog or you decide you want to try, it’s best to do this with other people. Please only move forward with attempting to capture a lost dog if you understand and accept the risk that you and your friends could get bitten. Strays are often scared or timid and might bite out of fear or perceived threat to defend themselves. Having people with you is often the best way to successfully trap a stray but make sure everyone understands the concerns. Also, having at least one other person is recommended for protecting yourself as there is safety in numbers for both animals and people! Try getting in touch with local animal rescuers or trappers who may have more experience and invaluable wisdom to share.

Tip 3: Contained space. If you are trying to help catch a dog off the street and understand the risks, an effective strategy may be to lure the dog to an area or yard with a fence/gate so that you can shut off escape routes. By corralling the pup to a contained area, you can better ensure that there aren’t any escape opportunities. Verify that the yard has high enough walls and that there are no holes anywhere! By combining minds and forces and working together as a team with those helping you, you can better prevent the dog from darting away. If you cannot find a contained area nearby, try luring or leading him into an alley or space with only one entrance and exit and have another person there with you to block it with an opened up box or baby gate. Another option is to set up a feeding station in your own yard if you can, even if it is not contained, and then you can use a humane dog trap once a stray has become used to eating in your yard. This could be a way to build trust and gradually meet the dog.

Tip 4: Use food. The most important thing is to have high-value food on hand such as pieces of hot dog, wet canned food, or some kind of meat or meat treats. Usually the smellier and mushier, the better. Using food is commonly the only way way to lure a stray to safety. Make sure to give the food in tiny crumbs. Ideally you can use the pieces to lead the dog into the chosen yard or contained space. Remember to keep the pieces small! If you give a whole hot dog at once the pooch will likely get satisfied and run off. The key is that the lack of satiation and increase in temptation will very gradually allow you to coax the pup closer. Please make sure the dog seems friendly. It is not recommended that you try to lure or get close to an unfriendly animal. You can always call your local animal shelter to come catch the dog by providing location and any detailed information about the animal (i.e. what the dog looks like, what time(s) you usually seem him, etc.)

Tip 5: Be calm and prepared. If you catch the dog in a contained area or yard, try sitting down on the ground so you are at level and not towering over. Do not rush over and leash him or get close to him right away. Sprinkle treats around yourself and leave some pieces in your hand with your palm open. Turn your head so that you’re not looking the dog in the eyes, but from the side of your eyes. Staring right at a dog can be interpreted as a sign of aggression in the canine world, especially if you’re a stranger! So look away to convey a sign of peace. Have the leash out and limp in front of you and let the dog approach, eat, and hopefully also visit the treats in your hand. Give him time to get used to your smell and to the situation, and very gradually and slowly try to get a leash around him. Avoid sudden, jerky movements but you will want to be swift. Just remember to stay calm while you move. If the pup bears teeth, growls, lunges or tries to bite, please contact your local Animal Control and stop trying to catch him yourself!

If you are successful at catching a stray dog yourself, please be cautious and careful since this isn’t a pet you know well! You’ll want to immediately check for a collar and tag if you’re able to safely touch him, but if the dog isn’t wearing one, please take him to a nearby veterinarian or animal shelter so that they can check for a microchip. Hopefully you’ll be able to locate the owner and rejoice in the reunion of a family!  If this pup is not microchipped or identified in any way and you are able to temporarily care for the stray dog until she/he can find a permanent home, try creating a profile on Rehome! It’s a safe and reliable way to find a forever home for the stray you found! Once you create a profile, the cat will be posted on Adopt-a-Pet.com for millions of potential adopters to see!

As for Kate, she did end up catching that Terrier mix with the help of a few friends. His name is now Mikey, and he is loving life as part of her very own family! Lucky for him Kate not only spotted him but also did not give up until he was safe. Thank you for being the kind of person who doesn’t turn away when you see a lost animal roaming the streets. We appreciate your willingness to work with your local animal shelters, and how much you care about helping homeless pets!

Did you like this article? Click an icon below to share it on Facebook, Twitter, and more!

Lost Dog Poster Template: Lost Or Found Flyer

You might not think a template is needed for a lost pet flyer or found pet poster, as it is not a very technically complicated thing to create, but when you’ve just lost your pet and are in a panic, or are trying to figure out what to do with a pet you found, you might not be able to calmly figure out the best design for maximum impact. You just want to reunite a lost pet with a distraught and caring owner! You can also use the LOST templates to create a flyer *now* of your pets, so you aren’t frantically searching for a good photo — when you could be out searching for your lost pet. So we’ve created a very simple but effective LOST DOG or LOST CAT poster template that you can click to download and edit in Word, as well as a FOUND DOG or FOUND CAT poster templates in Word. We used our decades of experience working in animal shelters and seeing what works (and what can be dangerous) to create these simple and effective flyers for your free use.

….

The FOUND posters are very simple, as it is best if you do not include a photo. You can edit the word “DOG” on the poster to CAT. Click to download Found Pet free Microsoft Word document:

Found-Pet-Poster-template.doc

Please read our Tips if you find a stray pet before re-homing a pet you’ve found, and you might also like to read  our FAQ answer for: “How can I find a home for a pet that I’ve rescued?

….

The LOST posters have a place for a photo, and you can add in the $ amount of the reward too. You can also edit the word “DOG” on the flyer to CAT or to the dog’s breed if a very well-known breed like Lab, Poodle, etc. Click to download Lost Pet free Microsoft Word document:

Lost-Pet-Poster-template.doc

For helpful tips if you lost your pet, see our Lost Pet Guide.

Final tip: Petbond.com has a free online PDF flyer generator, which offers less edibility than our templates, but is a great way to make a good-looking printable Lost or Found Pet Flyer quickly and easily online.