Thank you to everyone who voted for their favorite TasteMakers™
Finalists. After the votes were tallied, Carla Hall chose the Grand Prize winner and Fancy Feast donated $25,000 to Adopt-a-Pet.com! This contribution will help us unite more pets with loving families. You can see the winning entries for the new cat food recipes here. Thanks to all of you who voted, and thank you to Purina Fancy Feast!
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The Future of Doggie Advertising?
This is a fun idea: how about a dog food commercial that is specially designed with images and sounds for you rdog to enjoy too! Our dogs are such avid TV watchers that we often leave the TV on for them when we go out, and we’ve had them go into the other room if we’re watching a suspensful action movie, so it makes sense that advertisers would tap into this interest to make a commercial more compelling. This particular commercial is for Beneful dog food from Purina, our amazing sponsor. You can watch a two and a half minute behind-the-scenes video here with the vet who developed the toy squeaks and high-pitched dog-only sounds, and then click the link under that to watch the TV commercial yourself — and with your dog too of course! Does it get your dog’s attention? Let us know by posting your comment on our Facebook wall!
The Mean Kitty: Pet Psychic
Since it is 3/13 today we decided to write about something a little out-of-the ordinary: a pet psychic! Or as she calls herself more officially, and animal communicator. It is one of the Mean Kitty videos, a fun series of videos on Petcentric who’s purpose is, says feline stars Sparta and Loki, “To remind us all that pets aren’t just a piece of furniture in our homes… even though they can look that way sometimes. : ) We’ll show you new ways to love your pets by simply spending a little more time with them each day.” They are both adopted rescue cats and their person Pete has a great sense of kitty humor that makes them a lot of fun! Plus Sparta and Loki are absolutely riveting to watch of course. But let’s get back to the Pet Psychic video <– you can click the link to watch it on Petcentric. The famous pet psychic visits and communicates with Sparta and Loki. Laura Stinchfield. Even if you are a sceptic, it’s pretty amazing to watch the surprizing answers the cats have for some of Pete’s and Laura’s questions!
Have you ever had a pet psychic communicate with your pets? Tell us about it on the Adopt-a-Pet.com Facebook page!
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The Friskies 2013 video contest!
The Friskies video contest is back! You can upload your awesome cat video (before noon ET July 15, 2013) at www.TheFriskies.com for a chance at $25,000 in case prizes! And while it’s true that “The Friskies” 2013 is a video contest, it also benefits rescue and shelter cats across the country. Friskies is helping 20 rescue organizations that dedicate their energies to finding loving, happy homes for cats across the nation – with lots of cat food! Specifically, Friskies is donating more than 250,000 cans of cat food to 20 partner animal rescue organizations. Each organization will receive a minimum of 7,500 cans and will have the opportunity to increase this donation (up to an additional 10,000 cans per charity) based on their overall participation. We think that is can-tastic!

Weather Precautions
Just as we care for ourselves differently at different times of the year, we should be sensitive to our dog’s needs during colder and warmer weather conditions.
COLD WEATHER CARE
Well-nourished dogs, are better prepared to withstand the rigors of winter, particularly if housed outdoors. Outdoor dogs normally need more food to generate enough energy to cope with the cold. This is easily accomplished by feeding a high-quality nutritionally complete and balanced dog food. Offer your dog fresh water several times during the day. Electrically-heated water bowls are available, but still should be monitored regularly.
Dogs housed indoors may require less food in order to maintain good body condition. They tend to be less active and expend less energy. Short-haired dogs, geriatric dogs, and dogs with health problems may need the protective warmth of a dog sweater or jacket during outside jaunts.
An outdoor dog’s shelter should be insulated, elevated, protected from prevailing winds, and watertight. Because they use their own body heat to keep warm, the shelter should be small enough to preserve the dog’s body heat.
Remove packed snow or ice from between the toes of your dog’s paw pads and wipe the paws thoroughly. Otherwise, moisture can be trapped and cause sores. Salt and other de-icers spread on sidewalks and roads may also irritate the pads and cause them to bleed.
Because of its sweet taste, dog’s are attracted to antifreeze and lap it up when it is not properly disposed of. Antifreeze is highly toxic to dogs and cats. Store antifreeze where dogs cannot reach it. Antifreeze poisoning requires immediate veterinary treatment.
You may find your indoor dog experiencing dry skin and shedding. This is usually the result of low humidity. Frequent brushing helps remove dead hairs, skin and stimulates oil glands.
Frostbite
If you suspect that your dog has frostbite, do not rub any frozen tissue, which will cause additional tissue damage. Seek veterinary treatment immediately.
WARM WEATHER CARE
As temperatures soar, dogs become more vulnerable to heat stress. Maintaining a comfortable environment for your dog is important. Providing plenty of cool, fresh water will help keep your dog cool throughout the summer.
Heatstroke
Heatstroke develops rapidly and is often associated with exposure to high temperatures, humidity and poor ventilation. Symptoms include panting, a staring or anxious expression, failure to respond to commands, warm, dry skin, extremely high temperature, dehydration, rapid heartbeat and collapse. Puppies and geriatric dogs tend to be more susceptible. Adult dogs more susceptible to heat stress include those who recently moved from cool to warmer climates, those with cardiovascular or respiratory conditions, or with a history of heat stress. With any form of heat stress, prompt veterinary attention is important to deal with potential complications.
Periods of Confinement
Confinement in a car or any other poorly ventilated enclosure can be fatal to your dog. One study reports that when the outside temperature is 78°F, a closed car will reach 90°F in five minutes, and 110°F in 25 minutes.
Exercise
Avoid excessive exercising of your dog during hot days or warm, humid nights. The best time to exercise is either early in the morning before sunrise or late in the evening after the sun goes down.
Sunburn
Dogs who have recently received short haircuts may become sunburn victims and are as susceptible to heat stress as dogs who haven’t had their haircoat trimmed. In fact, your dog’s haircoat has insulating characteristics to help protect him from the heat.
What are the Benefits of Microchips and How Do They Work?
One of a pet owners greatest fears is getting separated from their pet. Now, many shelters and veterinarians are installing identification chips on pets. It’s a hi-tech way to resolve the separation anxiety of losing a pet.
A microchip implant is a tiny integrated circuit placed under the skin of a dog or cat. The chip emits passive radio frequencies that can be identified by a scanner at a shelter where a lost pet is taken. Think of it as an invisible electronic identification tag.
Early compatibility issues between different kinds of scanners and chips have mostly been resolved. There’s now a universal scanner that reads all brands of chips. They’re helping to get missing cats and dogs back in the grateful arms of their owners.
What are Some of the Organized Sport Activities I Can Enjoy With My Dog?
When your puppy wants to play, he probably won’t try to play it cool. Instead, he’ll make a strong play for your attention by bowing or pawing the air.
The play-bow is the most common way that a dog invites a person or another pup to play. With his ears alert and tail wagging, a dog will stick his rear in the air while lowering his front end and stretching out his front paws. The gesture shows submissiveness, and communicates to other dogs that any nipping or chasing that come next are intended in the spirit of fun. During the play bow, a dog’s face will be relaxed and his lips loose – his teeth will not be bared in aggression. Sometimes a playful pup will also bark, as if to say in doggie-speak, “hey, come join me in a game!”
What Breeds Tend to be Well-Suited to Apartment Life?
You might automatically assume that a Great Dane won’t fare well in a city apartment. But if you’re choosing a breed to live with you in a small space, you’ll need to consider more than size. The amount a dog barks and its energy level are often even more important.
For example, quiet breeds such as the Samoyed or the English Bulldog might make great choices, while Border Collies and Dalmatians could require more exercise than you’re able to give them.
But remember—no matter what breed you choose, if you plan to keep a dog in a city apartment, you’ll need to take him for a lot of walks and give him plenty of mental stimulation.
We are thankful for…
What is your pet thankful for? We are thankful for so many things, including animal lovers and adopters like you… and Petcentric! For every new like of their Facebook page www.facebook.com/PetcentricbyPurina they’ll give thanks to rescues and shelters by donating $1 to Adopt-a-Pet.com – up to $50,000! Join the growing community of pet lovers and help share the giving spirit of the season!
Traveling across the Country – Just a Man and His Dog!
Imagine taking off, just you and your canine best friend, on a great adventure across the country. That’s exactly what a blogger named Will and his dog Mr. Eko are doing. With the support of petcentric.com, they’ve set out on the road looking for adventure and trying to find the best pet-friendly destinations the country has to offer. Thanks to their blog, you can be right there with them…virtually, at least. You can suggest destinations for Will and Mr. Eko, and you might even get ideas for trips you and YOUR dog can take together! What a fun project! Check it out at www.markingourterritory.com.
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