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Pop a Cork. Save a Life.

Badgerhound_wine
Daylight Wine Co. is donating $1 for every bottle of their Badgerhound 2012 Zinfandel Sonoma Valley sold through their website to Adopt-a-Pet.com in hopes of being a small part in more amazing transformations just like Winnie’s, an amazing comeback story. One of their resident dachshunds, Winnie, transformed from the fearful and anxious dog they rescued, into a confident, beautiful and loving office hound.

Daylight Wine Co. has this to say about this particular wine offering: Looking for a tentative Zinfandel? You won’t find it here. Just like the dachshund himself, this wine leads with a great nose. A tenacious Zin in every sense of the word, it is HUGE in character. Candied fruit leads the charge, and is perfectly balanced with black pepper. Soft and velvety tannins provide great mouthfeel without overwhelming the big fruit flavor. Tarragon and fennel notes at the tail end.

Purina helps feed Gulf Oil Spill homeless pets

dog-eating-beneful-dog-foodThe unseen animal victims of the Gulf Oil Spill are the hundreds of pets that are streaming into Gulf-area animal shelters. Pet owners, left unemployed by ripple effect of the oil spill, have been forced to give up their pets, unable to afford caring for them. Tourism and fishing industries across the Gulf states have seen widespread losses due to the oil spill. Employees and owners of hotels, restaurants, shops, fishermen, are all feeling the economic hardships, and so are their pets.

The result? Surveys completed in August showed animal shelters and rescue groups in Alabama, Florida, Louisiana, Mississippi, and Texas were reporting an increase in pets being surrendered since the oil spill first occurred on April 20, 2010.

After numerous requests came into Purina’s Pet Acquisition team, Purina decided to consider this as a disaster, as they would normally look at the aftermath of a flood or hurricane on the animal welfare community.

On August 27th, the 5th anniversary of Katrina, five trucks of Beneful Dry Dog Food, Tidy Cats litter and a variety of Purina Brand Dry Cat Food was sent to New Orleans for distribution. The appropriateness of the timing was not lost on Animal Rescue New Orleans (ARNO), a large organizations of volunteers, which formed after Katrina. The pet food and litter were distributed in two locations in New Orleans. ARNO hosted the distribution to 10 area shelters and rescues and the Louisiana SPCA hosted the distribution to 6 shelters and rescues.

On September 1st, three more trucks of the same brands were sent to Florida where the Panhandle Animal Welfare Society hosted the distribution to 9 shelters and rescues.

The Purina Pet Acquisition team and Adopt-a-Pet.com appreciate the collective donations by the Beneful Brand, the Tidy Cats Bloomfield Plant and the Fairburn, GA Plant for providing this much needed pet food and litter. We also greatly appreciate the extra time and effort of Audra Kamp, ORM, who wrote all orders to ensure prompt deliveries.

In total, Purina PetCare Company helped 24 Gulf-area animal welfare organizations feed 3,747 homeless dogs and cats in their care.

Seresto® and Adopt-a-Pet.com Helping Pets Stay Well

October is Pet Wellness month and we couldn’t think of a better way celebrate all the wonderful animals out there than by giving them the products they need to stay happy and healthy. We’ve already awarded more than $60,000 in Seresto® product grants to 15 organizations and there’s a lot more where that came from. With giving season on the horizon, we’re excited to provide shelters and rescues with another opportunity to participate in the Seresto® Circle of Love program, in collaboration with Seresto®. One end of year recipient will get more than $17,000 worth of Seresto® product. Stay tuned for more information on the program and how shelters and rescues are putting their grants to good use!

Purina Veterinary Diets® "Fighting Pet Obesity" Campaign

purina-slimdownPurina Veterinary Diet®s “Fighting Pet Obesity” Campaign: Help Shelters and Rescue Groups Pay For Veterinary Procedures With Just a Click! Because Purina is so committed to helping homeless pets, they’ve worked with Adopt-a-Pet.com to set up a special fund to help shelters and rescue groups keep homeless pets healthy while defraying veterinary costs. They’re donating $1.00 for each person who clicks “Like” on their Facebook campaign page, Fighting Pet Obesity, up to $50,000! Please help us reach this goal so we can provide the maximum amount of help to shelters and rescue groups. In these hard economic times, shelters need all the help they can get. Please click “Like” on this page now, and encourage your friends to do the same!

The sad truth is an estimated 45% of dogs and 58% of cats in the United States are overweight or obese–that’s an estimated 35 million dogs and 54 million cats. Pet obesity can lead to many other health problems, and Purina Veterinary Diets® wants to help. In addition to the Facebook campaign to raise awareness and funds, they’ve also launched Project: Pet Slim Down ™, a great program with products and tools that may help your pet achieve a healthy weight. We invite you to visit the site and use the Dog and Cat Body Condition System® interactive table to assess if your pet might benefit from a weight management program.

Purina ONE® beyOnd™ Gives Away $1 Million in 1 Day… in the Coolest Way

Josh Hopkins for Beyond Can we be totally frank with you? We are so impressed with the amazing things that those pet-loving people at Purina are able to do in the world. They’re constantly coming up with programs and initiatives that allow them to meet their business goals by making the world a better place for needy animals. They are truly an example of doing well by doing good. Take this piece of brilliance, for example: Purina ONE® beyOnd(TM), a brand-new pet food manufactured in an environmentally-friendly way, recently gave away one million dollars to animal welfare charities in a single day, and they gave people on the street the opportunity to choose where the donations were made.

Celebrities and representatives from Purina visited cities around the country and stopped passers-by with an incredible offer: make a $5,000 donation to the pet charity of their choice, totally funded by Purina ONE beyOnd. They also allowed their Facebook friends to choose where some of the grand total of $1 million was donated. You can see a video of celebrity Josh Lucas kicking off the campaign in New York at that link.

Adopt-a-Pet.com was one of the beneficiaries of Purina ONE beyOnd’s amazing day of giving, and we are truly grateful to them, and to the many people who chose us to receive their donations. Thank you!

(photo: Actor Josh Hopkins Kicked off the Campaign)